But there’s only room for one label …

How useful is ‘shorthand’? Is everyone in that age bracket facing the same personal and financial issues? ‘Many people’ is not a synonym for ‘everyone’, and the differences that get covered over by conflating the two can be as big as the perceived differences between the broadbrush descriptions of Gen X and Gen Y.

How useful is ‘shorthand’? Is everyone in that age bracket facing the same personal and financial issues? ‘Many people’ is not a synonym for ‘everyone’, and the differences that get covered over by conflating the two can be as big as the perceived differences between the broadbrush descriptions of Gen X and Gen Y.

Generations at work: The other ‘squeezed middle’

Barclays Bank recently commissioned research into the appeal of benefits packages offered by employers to different generational groupings within the workforce. Someone with a keen interest in pop culture – albeit not very recent pop culture – may have chosen the report’s title: Talking About My Generation. Looking at coverage of the report since its publication, other Who singles might have spoken more clearly about the findings: I’m thinking, for example, about The Seeker, Let’s See Action or the inevitable Won’t Get Fooled Again.

Barclays Bank recently commissioned research into the appeal of benefits packages offered by employers to different generational groupings within the workforce. Someone with a keen interest in pop culture – albeit not very recent pop culture – may have chosen the report’s title: Talking About My Generation. Looking at coverage of the report since its publication, other Who singles might have spoken more clearly about the findings: I’m thinking, for example, about The Seeker, Let’s See Action or the inevitable Won’t Get Fooled Again.