Inspire your staff and let their skills shine!
John Lewis spend millions every year creating their highly anticipated Christmas adverts. But this year, before the official advert was released, A-Level student Nick Jablonka posted a video he created for his coursework, fooling many into believing it was the real thing. With limited time and formal education but masses of natural talent, Nick demonstrated an innate understanding of how to connect with an audience.
A huge number of people have responded to his short animation, which tells the story of a snowman who is trapped in a festive snow globe and wishes he could touch real snow. (If you’re not one of the 1.4 million people who’ve watched it so far, we’ve included the video at the bottom of this post.) Among those who responded was award winning agency, W Communications, who quickly saw the importance of what Nick had accomplished and contacted him to offer a full-time position with their brand.
This job offer shows that talent matters more than the certificates and grades of formal education – and that big brands will go out of their way to secure a star.
From map to dialogue
While many companies still focus on a traditional recruitment approach, requiring qualifications and higher education, talent – while it can be subsequently enhanced and developed – can come in many initial forms. Recognising raw talent, and supporting employees as they develop and enhance it, doesn’t only benefit their career paths. Employers also benefit from the outputs of those developing skills and experiences, and by developing supportive relationships with rising talents that can inspire their commitment and engagement.
In traditional, formal business structures, employees tend to follow a pre-ordained, progressive, slow path through the organisation, with each step up the ladder following a prescribed pattern. The next generation of workers are looking for a different approach to their careers, and are more invested in – and motivated by – their own development.
Recognise and celebrate
To retain their talents and benefit from them as they bloom, business leaders must recognise the importance of allowing people to have a say in forming their own path, making their career progression a dialogue rather than a pre-printed map. These talents must, of course, be aligned with the business’ aims – but there’s no way to do this if they have already left.
Recognising and celebrating your employees’ skills matters, whatever level of the business they may be at: let your stars shine. When you find a magic employee who has a natural talent but lacks the experience they need to develop, grab hold with both hands – and give them the opportunities they need. Discuss their goals with them, and work together on a plan that will support their development along that path in ways that will benefit both them and the business: offer them mentoring that will help them understand the business as well as stretching their abilities. With your support, you will benefit from their growing skill set – and from having an employee who is committed and loyal to you in return.
To learn more about how to develop and retain the stars that could launch your business into the stratosphere, visit our website or call one of our consultants on 01234 757575 to discover how our multi-faceted learning programmes can connect your leaders to your developing workforce and inspire greatness.