Conventional wisdom? Meet a real maverick …

Close to ASK’s heart is Ricardo Semler’s insistence on a critical question: “why?”. And not just asking it at every available opportunity, but asking it three times. The first to get the rehearsed answer, the second to start the process of fresh thinking in the questionee, and the third to push the new thinking forward. (In an extract from his second book, The Seven Day Weekend, at inc.com, I was amused to see him draw the same parallel with four year olds as we did here some years ago – although we obviously forgot the motivational power of ice-cream.)