There are a fair few tropes that remain perpetual battlegrounds in the world of L&D, HR and OD: profits vs people as an over-riding focus and talent’s opposing ‘nature’ vs. ‘nurture’ battalions spring immediately to mind. One of the more abstract of these perennial topics is the divide between process and creativity – or perhaps we should say the perceived divide. We’re not the only people to have trotted round the block a few times on this one: indeed, we’ve written about it before here in several contexts – including HR’s impact on innovation, Google’s Innovation Time Off policy and the story of MIT’s Building 20, and jazz (not once but twice).
That this is an issue that will probably never leave us is well-illustrated by a blog post by Todd Williams, although the apparently inflammatory title – Process Stifles Creativity – was perhaps a rather knowing case of squirting lighter fluid onto the bonfire. Todd’s themes are more balanced than his title suggests, but one sentence very much stood out for me:
People are not rewarded for being creative with the process; in fact, the reaction is quite the opposite.”

