The title, given that this post is written in response to an external blog post (Ian Gee’s very thought-provoking “Sentiment isn’t just for Sympathy Cards!”), is somewhat cheeky, but I hope that I can go on to demonstrate that an IT-based response to the ‘softness’ of HR issues can – and perhaps inevitably will – trigger an HR-related reaction that can’t help but wonder about the ‘hardness’ of IT solutions.
Ian, on the basis of his profile, has a long and successful track record in the corporate sphere, focusing largely on OD: he knows, we can safely assume, whereof he speaks. As he acknowledges, there are really two issues at play in the area he is currently addressing. The superficial problem – to use the wrong adjective, I admit, but to call it ‘the presenting problem’ would be to potentially confuse management speak with psychologists’ jargon – is how to gauge opinion, feeling and atmosphere amongst the human resources (or ‘people’, as we refer to them outside the office). But there is an underlying problem: the opinions and thoughts that most need to be swayed are those of the occupants of the C Suite, for whom measurement is a matter of firmness, definitiveness and bottom lines. They are not a group of individuals much moved by ‘data’ such as “We have had some informal feedback to the effect that …”

